For PowerShares first outward-facing communication we made a lot of non-mass media: from direct mail and collateral to posters and handouts.
**Dotted lines represent folds in individual pieces.
OVERSIZED PROMOTIONAL CHECK suggested future charitable prowess. Actual size was 22" by 48"
OVERSIZED POSTCARD encouraged traders to enter to win original oil painting: 11.5" x 5.5"
BROCHURE introducing traders to the finer things: 4" x 6".
BROCHURE / COLLATERAL suggesting potential succes. 4" x 5.25"
POSTER mailed to those without the corner office just yet. 24" x 36"